How it all started...

The story of REELOQ began in the summer of 2018 when our founder Lukas wanted to take a selfie while climbing a mountain and his camera crashed to the ground. He wanted to avoid this financially very painful experience in the future, which is why he looked for a suitable solution for him on the Internet.

However, during his research he did not find any equipment backup that met his requirements and needs. As a mechanical engineering student, he set to work himself and developed an innovative anti-drop system. Lukas met Julia at a startup event in autumn 2018. Julia was immediately enthusiastic and from then on let her economic know-how flow in. 

In May 2020 our pitch was broadcast on 2 minutes 2 million and on the same day we launched our REELOQ Adventure Package. This was followed by many cooperations, we were listed in the trade and started the market entry in Germany.

Since March 2021, Thomas has been supporting us in the area of photography, film & graphics and is taking our content to a whole new level. In September 2021 we welcomed Peter and Alex to our team, who actively support us in marketing and sales. We are excited to see how big our team will grow!

Today, thousands of customers are already using the Austrian innovation and thus supporting the great vision of a young start-up from Graz.


CEO & Founder


Head of Marketing & Sales


Photo & Video Expert


Marketing & Customer Support


B2B Sales


Logistics & Shipping