UPDATE: 6 months after 2 minutes 2 million

UPDATE: 6 Monate nach 2 Minuten 2 Millionen

In our blog post 3 months after the show we told you about how we felt before, during and shortly after our TV broadcast. At that point in time, we were still very busy speeding up our delivery delays due to Corona and without further ado assembled our products ourselves in long night shifts.

Meanwhile, our supply chain is on a solid footing and we no longer have to assemble our REELOQs ourselves. The market launch didn't go as planned, but we managed that too. In this blog post we would like to tell you what's new with us since then, which milestones we were able to achieve this year and what became of the deal on the show.
We can still remember very well the day when our first fully assembled REELOQ arrived. As you can imagine, we hopped around our office like two little kids! 😄 Super motivated, we first prepared a pen, post-its and a large sheet of paper to set ourselves goals that we would like to achieve with our newfound time. Here is a snippet from our very first roadmap from last year:
We both had big dreams of seeing our REELOQ in stores one day, but we thought it would take a lot longer. We are therefore very proud that we have achieved this goal much earlier than expected. OUR REELOQ IS NOW AVAILABLE IN GIGASPORT 🥳 Across Austria, many have asked us: "How did you do it?". Sometimes you have to go unconventional ways to achieve goals and in this case go to the Gigasport cash register and ask how best to get an appointment with the purchasing manager 😄
For us, emergency services such as the fire brigade, ambulance and police have been very exciting customer groups since the product was developed. However, our current product is only designed for outdoor sports and is not yet robust enough for their use. However, we started with branded REELOQs in autumn, i.e. we gave organizations the opportunity to have their logo printed on our REELOQ. The Austrian Federal Fire Brigade Association loved this idea and is now selling its REELOQ Fire Brigade Edition exclusively for members. Various Austrian mountain rescue groups have also used this opportunity. The Graz Alpine Club is a newcomer and will offer members an Alpine Club version. 🥳 Other companies and organizations have already shown interest and if you are also interested or know someone: please contact julia@reeloq.com! ☺️

Of course, many of you were interested in what became of our double deal on the show 2 minutes 2 million. Unfortunately, this did not happen because the strategic ideas were simply too far apart. It would only have brought short-term success, but long-term and sustainable success is much more important to us. We now have strong new investors and mentors who support us 100%.

We are incredibly proud and grateful that we were able to achieve our goals, but we are already making plans and implementing ideas to achieve our next goals. For next year we definitely want to bring our adventure package beyond the borders of Austria and our 2-person team is already looking forward to an expansion.😊

Finally, we would like to answer the same questions for you as in the last blog post:

What was your greatest learning?

Lukas: "No plan survives fine contact. You have to approach things very agilely and that's great fun."

Julia: "That hard work will always pay off! Sometimes it just takes a while, but success is inevitable if you keep at it."

What was your highlight in the last 6 months?

Lukas: "The positive customer feedback and the photos that were sent to us. It is very nice to see when the long-developed product is used enthusiastically and brings benefits. That not only makes us very proud and happy , but also reinforces my personal "Why"."

Julia: "Definitely the moment when we went to Gigasport after work on Friday and our product was there. An incredible feeling!"

We look forward to everything that awaits us and want to thank you very much for your support!

See you soon and take care,

Luke & Julia


REELOQ Smartphone Securing
REELOQ Smartphone Securing
REELOQ Smartphone Securing
REELOQ Smartphone Securing
REELOQ Smartphone Securing
REELOQ Smartphone Securing
REELOQ Smartphone Securing
REELOQ Smartphone Securing

REELOQ Smartphone Securing

Regular priceCHF 52.00
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With REELOQ you always have your smartphone ready at hand - whether on a via ferrata, while paragliding or hiking in the mountains. You can finally take photos without worrying - with REELOQ, you'll never drop your phone again. 

Your advantages

  • phone always secured
  • fits in any mobile phone case
  • always ready at hand for a quick snapshot
  • mountable on any backpack


  • The smartphone pouch is suitable for ALL popular models and fits phones as big as 16 x 9 cm.
  • The REELOQ itself is made of durable polycarbonate and is extremely lightweight at 137g.
  • The extremely high-quality Dyneema® rope is 63cm long.
  • The outside of the phone pouch is made of water-repellent Cordura® nylon, on the inside we've used a soft lining for maximum protection of the smartphone.